Privacy Policy

Auriksha Edge Pvt Ltd, operating under the brand name "Auriksha" ("we", "us", "our"), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and your rights, in relation to our website auriksha.com and our gold buying, valuation, and silver buying services at C-11, Central Park, Doc's Colony, City Centre, Durgapur, West Bengal 713216.

This policy is published in accordance with the Information Technology Act, 2000, the applicable rules thereunder, and the Digital Personal Data Protection Act, 2023.

1. Information We Collect

a. KYC and Identity Information

To comply with Know Your Customer (KYC), anti-money-laundering, and record-keeping obligations, and to verify lawful ownership of gold, we collect:

• Full name, address, date of birth, and contact number;
• Government identification — Aadhaar, PAN (where the transaction value requires it), or other accepted ID;
• Bank account / UPI details where you choose payment by transfer;
• A signed declaration of lawful ownership of the gold offered for sale.

b. Transaction Information

Details of each transaction — item description, tested purity, weight, valuation, agreed price, payment method, and date.

c. CCTV Recordings

For the security of customers and staff and to maintain an accurate record of every transaction, our premises are under continuous CCTV surveillance. By entering our premises and transacting with us, you consent to being recorded.

d. Website Information

When you use auriksha.com, we may collect limited technical data such as IP address, browser type, and pages visited, and any information you voluntarily submit through contact or enquiry forms (name, phone, email, message).

2. How We Use Your Information

• To verify your identity and lawful ownership of the gold before any transaction;
• To value gold, complete the sale, and make payment;
• To meet our KYC, tax, anti-money-laundering, and other statutory record-keeping obligations;
• To maintain CCTV and transaction records that protect both you and us and that evidence the lawful, consensual nature of each transaction;
• To respond to your enquiries and provide customer support;
• To prevent fraud and unlawful activity, and to cooperate with lawful requests from authorities.

3. Lawful Basis and Consent

We process your KYC and transaction data on the basis of your consent (given when you sign the Sale Agreement and KYC declaration) and to comply with our legal obligations. Providing accurate KYC is a mandatory condition of transacting with us; if you do not provide it, we cannot proceed with a transaction.

4. Sharing of Information

We do not sell or rent your personal information. We may disclose your information only:

• To the police, courts, regulators, tax authorities, or other statutory authorities where required by law or in response to a lawful request — Auriksha cooperates fully with law-enforcement and statutory authorities;
• To our banking and payment partners to process payments;
• To professional advisers (such as auditors or legal counsel) bound by confidentiality;
• Where you have given specific consent.

5. Data Retention

We retain KYC, transaction, and CCTV records for as long as required to provide our services and to comply with applicable legal, tax, and anti-money-laundering retention requirements, after which they are securely deleted or anonymised.

6. Data Security

We apply reasonable physical, technical, and organisational security measures to protect your information against unauthorised access, alteration, disclosure, or destruction. Access to KYC and transaction records is restricted to authorised personnel only.

7. Your Rights

Subject to applicable law and our legal record-keeping obligations, you may:

• Request access to the personal information we hold about you;
• Request correction of inaccurate information;
• Withdraw consent for non-mandatory processing (note: KYC and transaction records required by law cannot be deleted on request);
• Raise a grievance with our Grievance Officer using the contact details below.

8. Cookies

Our website may use minimal cookies and similar technologies to operate the site and understand usage. You can control cookies through your browser settings.

9. Third-Party Links

Our website may link to third-party sites (such as MCX, RBI, or BIS). We are not responsible for the privacy practices of those sites; please review their policies separately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date above reflects the latest revision. Continued use of our services or website after an update constitutes acceptance of the revised policy.