Certified Gold Buyer in Durgapur with Transparent Gold Assessment

How Auriksha Evaluates Gold — The 6-Step Assessment Process

This is the core of a professional gold assessment. At Auriksha, gold evaluation follows the same six transparent steps every time, whether you walk in or book a home visit. Each step is performed in your presence and shown openly — there is no back-room weighing, no hidden testing, and no pressure to decide.

The goal is simple: by the time you are asked to approve a sale, you have already seen the weight, the purity, the live rate, and the exact value calculation. Nothing is finalised until you say so.

1. Step 1 — Weight Measurement: Each item is weighed on legally stamped, BIS-certified digital scales accurate to a fraction of a gram. Stones and non-gold parts are separated first so you are weighed only on actual gold content. The reading is shown openly.
2. Step 2 — Purity Assessment: A professional non-destructive purity assessment reads the exact karat (24K, 22K, 18K) of each piece and displays it live on screen in under 60 seconds — no acid, no scratching, no melting, and no guesswork.
3. Step 3 — Current Market Rate Review: The live national MCX spot rate is pulled up on screen. This is the public benchmark you can verify yourself on any commodity app, so the rate applied to your gold is never an arbitrary in-house number.
4. Step 4 — Value Calculation: Your value is calculated openly: Net Weight × Purity % × Current Rate, minus a clearly stated service margin. Every figure used is visible, so the final number is fully explained, not just announced.
5. Step 5 — Customer Approval: You review the complete valuation at your own pace. There is no time limit and no obligation — if you decide not to sell, your gold is returned exactly as you brought it, untouched.
6. Step 6 — Instant Payment: Once you approve, payment is made the same visit by IMPS, RTGS, or NEFT (or cash within limits), with a printed GST-compliant invoice handed to you on the spot.

Understanding Gold Purity and Its Impact on Value

Purity is the factor most sellers understand least, yet it directly changes how much each gram of your gold is worth. Purity is measured in karats — the proportion of pure gold in the item. Higher karat means more pure gold per gram, and therefore a higher value. Here is how the common grades compare, focused on what each means for value rather than the chemistry.

1. 24K Gold: The purest form, about 99.9% gold, with the highest value per gram. Usually found in coins and bars rather than everyday jewellery, since pure gold is too soft for ornaments that get daily wear.
2. 22K Gold: About 91.6% gold — the most common grade for Indian jewellery. Slightly lower per-gram value than 24K, but durable enough for bangles, chains, and necklaces, which is why most ornaments brought for assessment are 22K.
3. 18K Gold: About 75% gold, with the remaining 25% being alloy metals. Lower value per gram than 22K, common in stone-studded and lightweight modern designs. The assessment reads this exactly so you are paid for the true gold content.
4. Gold Jewellery vs Gold Coins: Coins are typically 24K and valued purely on weight. Jewellery is usually 22K or 18K and may include stones, which are separated out — so two items of the same total weight can differ in value based on purity and non-gold components.

Common Mistakes People Make When Selling Gold

Most sellers lose value not because they were cheated outright, but because of avoidable mistakes made in a hurry. Knowing these in advance puts you in control of the transaction.

1. Selling without comparison: Accepting the first offer without checking the live rate or another quote. A few minutes of comparison often reveals a meaningfully better figure.
2. Ignoring documentation: Selling for cash with no invoice leaves you no record of what you sold, at what purity, or for how much — a problem for both finances and proof of ownership.
3. Not understanding valuation: Agreeing to a single number without seeing the weight, purity, and rate behind it makes it impossible to judge whether the offer is fair.
4. Choosing only the highest verbal quote: A high spoken number can quietly shrink once hidden deductions are applied. What matters is the final documented payout, not the opening pitch.
5. Not asking questions: Failing to ask how the price was set, whether there are deductions, and what you will receive in writing — the very questions that protect your value.

Gold Items We Commonly Evaluate

Auriksha provides a professional assessment for every form and condition of gold. Each category below is evaluated the same way — on purity and net weight — with the relevant dedicated service linked for deeper detail.

1. Old Gold Jewellery: Bangles, chains, rings, earrings, and necklaces worn for years or stored away — assessed on purity and weight, never on age or design. Tarnish and outdated styling have no effect on value, and no original bill is needed. This is the most common category we evaluate, and the full process is covered on our old gold buyer service.
2. Broken Gold Jewellery: Snapped chains, bent bangles, cracked rings, single earrings, and scrap. Because damage is purely cosmetic, broken gold holds the same per-gram value as intact gold of the same purity. Every fragment is weighed and assessed at full value — see our dedicated broken gold buyer service for specifics.
3. Gold Coins: Bank-issued coins, sovereigns, temple and festive coins are typically 24K and valued on weight at the live rate, with no certificate or packaging required. The purity is confirmed by professional assessment so you receive full content value. Details are on our gold coins buyer service.
4. Inherited Gold: Ancestral and inherited ornaments are accepted with Aadhaar KYC alone — no transfer paperwork or receipt needed. Each piece is assessed individually with a clear per-item breakdown, so families dispersing an estate know exactly what each item is worth before deciding.
5. Unused Ornaments: Gold you simply no longer wear — gift pieces, mismatched sets, dated designs — carries full market value based on its gold content. A professional assessment turns idle ornaments into a clear, documented figure, and you can release pledged or loan-tied pieces too through our related services.