Privacy Policy — Auriksha Edge Private Limited

1. Introduction

Auriksha Edge Private Limited ("Auriksha", "we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website auriksha.com or interact with us in person at our Durgapur branch or through our home visit service.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

We collect information you voluntarily provide to us, including:

• Contact Information — name, phone number, email address, and residential address when you contact us or book a home visit
• KYC Documents — Aadhaar Card number, PAN card, Voter ID, or Passport details as required by law for gold purchase transactions
• Transaction Information — details of gold items sold, weight, purity, agreed price, and payment method
• Communication Records — records of calls, WhatsApp messages, emails, or form submissions
• Website Usage Data — IP address, browser type, pages visited, and time spent on site (collected automatically via cookies)

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process gold purchase transactions and complete KYC verification as required under Indian law
• To contact you regarding your inquiry, quote, or home visit booking
• To send you gold rate updates or promotional information if you have opted in
• To comply with legal obligations under the Prevention of Money Laundering Act (PMLA) and other applicable Indian regulations
• To improve our website and services based on usage patterns
• To resolve disputes and enforce our legal agreements

4. KYC & Legal Compliance

As a gold buying business operating in India, Auriksha Edge Private Limited is required by law to collect and retain KYC (Know Your Customer) information for all transactions above the threshold prescribed by the Prevention of Money Laundering Act (PMLA) and applicable RBI guidelines. This information is retained for a minimum of 5 years as required by law and may be disclosed to law enforcement or regulatory authorities upon lawful request.

We do not purchase gold without valid ID proof. All transactions are documented, legal, and compliant with Indian regulations.

5. Information Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information only in the following circumstances:

• Legal requirement — when required by law, court order, or government authority
• Fraud prevention — to investigate or prevent fraudulent transactions involving stolen gold
• Payment processing — your bank details are used solely to complete your payment via IMPS, RTGS, or NEFT
• Service providers — third-party tools used to operate our website (e.g. hosting, analytics) who are contractually bound to protect your data

6. Cookies

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. We use:

• Essential cookies — required for the website to function correctly
• Analytics cookies — to understand how visitors use our site (e.g. Google Analytics)

You can disable cookies in your browser settings. Note that disabling cookies may affect certain features of our website.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. All physical KYC documents are stored securely at our Durgapur branch. Digital data is protected with password controls and encrypted connections (HTTPS).

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but commit to using industry-standard practices to protect your data.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. KYC and transaction records are retained for a minimum of 5 years under PMLA requirements. Website usage data collected via cookies is typically retained for up to 2 years.

9. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time

To exercise any of these rights, contact us at auriksha@gmail.com or call +91-9641827001.

10. Third Party Links

Our website may contain links to third-party websites such as Google Maps or MCX India. We are not responsible for the privacy practices of those websites. We recommend reviewing their privacy policies before providing any personal information.

11. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Us

For any questions or concerns regarding this Privacy Policy, please contact: